As bicycle riding becomes an increasingly popular sport in Israel, there is an increasing danger of accidents and injuries. To enhance safety awareness and to educate the population, The Institute of Physical Therapy at Rabin Medical Center held a special exhibition on safe riding at the large mall located right across the street from the hospital. At this popular shopping center, especially busy before the Rosh Hashanah holiday, the staff of the Institute set up a special booth where they demonstrated safety rules for bicycling and handed out information pamphlets on "Healthy behavior on the roads." Many shoppers showed great interest in the exhibition and were happy to receive some important lifesaving tips. Rabin Medical Center firmly believes in the importance of educating the community toward a healthier, safer environment and lifestyle.